Archive: » 2014 » June

Tips To Strengthen A Brand

Tips To Strengthen A Brand

If you would  like to strengthen your brand and make it instantly recognisable so that it helps to generate more business, consider the following: We’re all familiar with certain brand names in our day-to-day lives. We all drink “Coke” or “Pepsi” rather than just “cola” or “soda.” At some point, it’s possible for a product to become so popular that people start using the brand name to refer to the product (such as “Kleenex” or “Xerox”), rather than the class of things the product actually falls under (facial tissue or photocopy). Here are some tips to help you do that: A...

Read more...

Visibility

Visibility

Stand Out Like A Sore Thumb Why is brand visibility important for your organisation? The answer is simple – good brand visibility signifies the ability of your products/services to attract the attention of your target audience. Since we live in a world dominated by cutthroat competition, superior brand visibility will determine how well your business survives in the industry. There are so many ways to ensure that your brand receives distinct visibility that sets it apart from others. One way is to make sure that your business has excellent visibility on social media sites such as Twitter...

Read more...

Make Things Happen

Make Things Happen

Routine 101 If there’s one thing that successful people have in common, it’s that they are early risers. From GM’s CEO Dan Akerson to Tyler Perry Studios head honcho, Tyler Perry, it’s 5 a.m. or earlier! And you’d be amazed at what you can do before 9 a.m. It’s not just a habit for them. They have people to see, places to go, planes to catch and video calls to make. But before those things even happen, they have an agenda that includes these things. 1. Plan the day. It’s a pretty quiet time for most executives, so it presents the perfect opportunity to go over scheduled appointments,...

Read more...

Web Design Trends

Web Design Trends

13 Web Design Trends 2014 Well here we are at the start of another exciting year with plenty of new design opportunities on the horizon. After a quick recap on last years predictions, I think we were right on the money. 1) Responsive and adaptive web design The use of responsive design will continue to increase throughout 2013, as more people get their hands on smartphones and tablets. This trend is changing visitor’s expectations of how websites should work across different devices, so companies are having to adapt to remain competitive online. As well as responsive design, we are also seeing...

Read more...