Explainer videos are short videos used to explain your company’s product or service. Explainer videos are often placed on the landing page of your website, or a prominent product page, or used in presentations and have become an extremely popular marketing tool. Some websites boast of conversion rates increasing by as much as 144% after including an explainer video on their website. There’s no arguing that online explainer videos are a fantastic asset for a business. We're going to take you through some of the steps of how to make your own explainer video! It's not an easy task, requiring a lot of focus...

We are so excited to introduce our brand-new service, LogoSpin!!! LogoSpin is simply, the animation of logos. Every logo concept is unique, and often times has an amazing animation concept just waiting to be revealed. Check out our Miracleworks logo animation below and be amazed. So you've all probably seen the awesome and often beautiful animated movie studio logos that open a theatrical presentation, or the title graphics that come to define the brand of a television show or video production company. Many of them are memorable and entertaining. We can apply some of those same creative...

How the idea for Doodles originated In 1998, before the company was even incorporated, the concept of the doodle was born when Google founders Larry and Sergey played with the corporate logo to indicate their attendance at the Burning Man festival in the Nevada desert. They placed a stick figure drawing behind the 2nd "o" in the word, Google, and the revised logo was intended as a comical message to Google users that the founders were "out of office.". While the first doodle was relatively simple, the idea of decorating the company logo to celebrate notable events was born. Two years later...

With a life as storied as he had, it's no wonder that Steve Jobs is remembered not only for running an incredibly successful company, but for being tremendously outspoken. He seemingly had an opinion on everything, and his thoughts often echoed his obsessive commitment to quality at Apple, whether on his approach to mistakes ("Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations"), or his attention to detail ("Design is not what it looks and feels like. Design is how it works"). But he had plenty to say on deeper...

If you would  like to strengthen your brand and make it instantly recognisable so that it helps to generate more business, consider the following: We’re all familiar with certain brand names in our day-to-day lives. We all drink “Coke” or “Pepsi” rather than just “cola” or “soda.” At some point, it’s possible for a product to become so popular that people start using the brand name to refer to the product (such as “Kleenex” or “Xerox”), rather than the class of things the product actually falls under (facial tissue or photocopy). Here are some tips to help you do that: A...

Stand Out Like A Sore Thumb Why is brand visibility important for your organisation? The answer is simple – good brand visibility signifies the ability of your products/services to attract the attention of your target audience. Since we live in a world dominated by cutthroat competition, superior brand visibility will determine how well your business survives in the industry. There are so many ways to ensure that your brand receives distinct visibility that sets it apart from others. One way is to make sure that your business has excellent visibility on social media sites such as Twitter...

Routine 101 If there’s one thing that successful people have in common, it’s that they are early risers. From GM’s CEO Dan Akerson to Tyler Perry Studios head honcho, Tyler Perry, it’s 5 a.m. or earlier! And you’d be amazed at what you can do before 9 a.m. It’s not just a habit for them. They have people to see, places to go, planes to catch and video calls to make. But before those things even happen, they have an agenda that includes these things. 1. Plan the day. It’s a pretty quiet time for most executives, so it presents the perfect opportunity to go over scheduled appointments,...

13 Web Design Trends 2014 Well here we are at the start of another exciting year with plenty of new design opportunities on the horizon. After a quick recap on last years predictions, I think we were right on the money. 1) Responsive and adaptive web design The use of responsive design will continue to increase throughout 2013, as more people get their hands on smartphones and tablets. This trend is changing visitor’s expectations of how websites should work across different devices, so companies are having to adapt to remain competitive online. As well as responsive design, we are also seeing...

The Importance Of CI Corporate identity merges strategy, culture, and communications to present a memorable personality to prospects and customers. The term is closely linked to corporate philosophy, the companys business mission and values, as well as corporate personality, the distinct corporate culture reflecting this philosophy, and corporate image. The main objective of corporate identity is to achieve a favorable image among the company s prospects and customers. When a corporation is favorably regarded this is likely to result in loyalty.