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Explainer Videos. The Making.

Explainer Videos. The Making.

Explainer videos are short videos used to explain your company’s product or service. Explainer videos are often placed on the landing page of your website, or a prominent product page, or used in presentations and have become an extremely popular marketing tool. Some websites boast of conversion rates increasing by as much as 144% after including an explainer video on their website. There’s no arguing that online explainer videos are a fantastic asset for a business. We're going to take you through some of the steps of how to make your own explainer video! It's not an easy task, requiring a lot of focus...

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LogoSpin

LogoSpin

We are so excited to introduce our brand-new service, LogoSpin!!! LogoSpin is simply, the animation of logos. Every logo concept is unique, and often times has an amazing animation concept just waiting to be revealed. Check out our Miracleworks logo animation below and be amazed. So you've all probably seen the awesome and often beautiful animated movie studio logos that open a theatrical presentation, or the title graphics that come to define the brand of a television show or video production company. Many of them are memorable and entertaining. We can apply some of those same creative...

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Tips To Strengthen A Brand

Tips To Strengthen A Brand

If you would  like to strengthen your brand and make it instantly recognisable so that it helps to generate more business, consider the following: We’re all familiar with certain brand names in our day-to-day lives. We all drink “Coke” or “Pepsi” rather than just “cola” or “soda.” At some point, it’s possible for a product to become so popular that people start using the brand name to refer to the product (such as “Kleenex” or “Xerox”), rather than the class of things the product actually falls under (facial tissue or photocopy). Here are some tips to help you do that: A...

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Visibility

Visibility

Stand Out Like A Sore Thumb Why is brand visibility important for your organisation? The answer is simple – good brand visibility signifies the ability of your products/services to attract the attention of your target audience. Since we live in a world dominated by cutthroat competition, superior brand visibility will determine how well your business survives in the industry. There are so many ways to ensure that your brand receives distinct visibility that sets it apart from others. One way is to make sure that your business has excellent visibility on social media sites such as Twitter...

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Web Design Trends

Web Design Trends

13 Web Design Trends 2014 Well here we are at the start of another exciting year with plenty of new design opportunities on the horizon. After a quick recap on last years predictions, I think we were right on the money. 1) Responsive and adaptive web design The use of responsive design will continue to increase throughout 2013, as more people get their hands on smartphones and tablets. This trend is changing visitor’s expectations of how websites should work across different devices, so companies are having to adapt to remain competitive online. As well as responsive design, we are also seeing...

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Corporate Identity

Corporate Identity

The Importance Of CI Corporate identity merges strategy, culture, and communications to present a memorable personality to prospects and customers. The term is closely linked to corporate philosophy, the companys business mission and values, as well as corporate personality, the distinct corporate culture reflecting this philosophy, and corporate image. The main objective of corporate identity is to achieve a favorable image among the company s prospects and customers. When a corporation is favorably regarded this is likely to result in loyalty.

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