Corporate Identity

Corporate Identity

The Importance Of CI

Corporate identity merges strategy, culture, and communications to present a memorable personality to prospects and customers.

The term is closely linked to corporate philosophy, the companys business mission and values, as well as corporate personality, the distinct corporate culture reflecting this philosophy, and corporate image.

The main objective of corporate identity is to achieve a favorable image among the company s prospects and customers. When a corporation is favorably regarded this is likely to result in loyalty.