Explainer Videos. The Making.

Explainer Videos. The Making.

Explainer videos are short videos used to explain your company’s product or service. Explainer videos are often placed on the landing page of your website, or a prominent product page, or used in presentations and have become an extremely popular marketing tool. Some websites boast of conversion rates increasing by as much as 144% after including an explainer video on their website. There’s no arguing that online explainer videos are a fantastic asset for a business. We’re going to take you through some of the steps of how to make your own explainer video! It’s not an easy task, requiring a lot of focus and effort, but we can guarantee it’s worth the work.

Step 1: Script

The script is the most important element in creating a good explainer video. Your explainer video could have the coolest graphics and it wouldn’t mean a thing without a solid script to get behind.

Step 2: Voiceovers

Once you have a script, you’ll need a voiceover.

Step 3: Explainer Video Production

There are a number of different paths you can take when it comes down to the actual creation and production of your explainer video.

Step 4: Music & Sound Effects

Chances are your animated explainer video or even your live action explainer video needs some sweet sound effects and music.

Step 5: Measure The Performance Of Your Explainer Video

Measure video engagement and be ready to tweak your video to suit your findings.

Step 6: Enjoy The Advantages Of Your New Explainer Video!

Explainer videos have a tone of benefits, such as:

  • Increasing conversions
  • Improving SEO search ranking with video content – after all, 70% of the top 100 search listings include video!
  • Keeping viewers on your page for 2x longer
  • Getting the word out about your product – videos are easy to share on Facebook and Twitter and Social Media in general
  • Repurposing for various needs – an explainer video can be repurposed for an investor pitch, an email signature, among other uses


Ready to tell the story of your company in an extraordinary way? Get In Touch and lets get working on your very own explainer video today!