Explainer videos are short videos used to explain your company’s product or service. Explainer videos are often placed on the landing page of your website, or a prominent product page, or used in presentations and have become an extremely popular marketing tool. Some websites boast of conversion rates increasing by as much as 144% after including an explainer video on their website. There’s no arguing that online explainer videos are a fantastic asset for a business. We’re going to take you through some of the steps of how to make your own explainer video! It’s not an easy task, requiring a lot of focus and effort, but we can guarantee it’s worth the work.
Step 1: Script
The script is the most important element in creating a good explainer video. Your explainer video could have the coolest graphics and it wouldn’t mean a thing without a solid script to get behind.
Step 2: Voiceovers
Once you have a script, you’ll need a voiceover.
Step 3: Explainer Video Production
There are a number of different paths you can take when it comes down to the actual creation and production of your explainer video.
Step 4: Music & Sound Effects
Chances are your animated explainer video or even your live action explainer video needs some sweet sound effects and music.
Step 5: Measure The Performance Of Your Explainer Video
Measure video engagement and be ready to tweak your video to suit your findings.
Step 6: Enjoy The Advantages Of Your New Explainer Video!
Explainer videos have a tone of benefits, such as:
Ready to tell the story of your company in an extraordinary way? Get In Touch and lets get working on your very own explainer video today!